More Satan's guide to Marketing
Sep. 15th, 2004 10:02 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
cheeniHere's a chirpy interview with the loveable Hank Nothhaft, CEO of Danger, Inc., creator of the Danger Sidekick on Engadget http://features.engadget.com/entry/8806925369281225/, which only last week kicked off its interview feature with MPAA President Jack Valenti.
I'm only going to quote the interesting bits here:
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Q__Tell me about the ringtones - you've got some wild stuff on there.__
Yeah, isn't it fun? We have a lot of the standard stuff like dogs barking [he shows off a yelping canine] and dolphins chirping for my instant messaging, but we've gone a lot further through our agreements with Sony and others. T-Mobile got Kid Capri to do a ringtone rap about answering your Sidekick now.
You can download about 300 different ringtones for $1.99 or less. It's painless, you don't have to whip out your credit card. With a one-click buy it bills your T-Mobile account.
Q__Can customers upload their own ringtones?__
No. There's an effort by the industry to make people pay for the content on these devices.
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Bravo! A pointer lesson for everyone. Rob the consumer blind with illusions of choice. All you slow ones in class who didn't see the money right away should leave the class immediately. You are one of the sheeple due for massacre.
Cheeni
I'm only going to quote the interesting bits here:
--------
Q__Tell me about the ringtones - you've got some wild stuff on there.__
Yeah, isn't it fun? We have a lot of the standard stuff like dogs barking [he shows off a yelping canine] and dolphins chirping for my instant messaging, but we've gone a lot further through our agreements with Sony and others. T-Mobile got Kid Capri to do a ringtone rap about answering your Sidekick now.
You can download about 300 different ringtones for $1.99 or less. It's painless, you don't have to whip out your credit card. With a one-click buy it bills your T-Mobile account.
Q__Can customers upload their own ringtones?__
No. There's an effort by the industry to make people pay for the content on these devices.
--------
Bravo! A pointer lesson for everyone. Rob the consumer blind with illusions of choice. All you slow ones in class who didn't see the money right away should leave the class immediately. You are one of the sheeple due for massacre.
Cheeni
